Sanskrit Television Business Plan

Objectives of launching the Sanskrit Television

1. To revive the Sanskrit language.
2. To preserve and promote the cultural heritage of the greater ancient Bharat/India.
3. To unite, motivate, recognize, inform, educate and entertain the people associated with Sanskrit across the Indian subcontinent and the globe.
4. To support the livelihood associated with the Sanskrit language.
5. To support the Sanskrit based education across the country.
6. To help in the unity of the country by fulfilling the gap associated with the existing official languages of the Central Government of India.
7. To nurture the regional languages of the country.
8. To promote the research and development on the Mantra therapy/Sound therapy/Musical therapy.
9. To promote the research and development of Sanskrit as the language for artificial intelligence and computing.
10. To develop suitable script for the language by making suitable changes in the scripts being used at present.
11. To help in the positive evolution of the Sanatan Dharma.
12. To provide better art of living to the people of the world.
13. To help in the positive evolution of the civilization.
14. To highlight and promote the better ancient social and scientific practices of the country.
15. To act as a platform for the telecast of Sanskrit Movies, Serials, Songs, Debates,
16. To develop Sanskrit programs for Literatures, Agriculture, Environment, Yoga, Ayurveda, Social science, Social Biology, Life science, Material Science, Political Science, Astrology, Astronomy, Religion, Philosophy, Music, Software science, Hardware science, etc.
17. To promote the brand image of the glorious Bharat/India.
18. To pay homage to the ancient writers and philosophers in Sanskrit.
19. To promote Tele-market for products associated with Sanskrit era.
20. To study the events which led to the development of Sanskrit and decline of the language.
21. To study the empires associated with the Sanskrit language, and what led to the end of those empires?
22. To study the foreign policies of the country in the Sanskrit era.
23. To help in the development of programs for the national 24 X 7 Sanskrit Radio channel.
24. To discuss on the Investment opportunities and Money management.
25. To help in the progress and development of the country.
26. To become role model and establish benchmark for the other language promoting channels of the country.
27. To promote Sanskrit speaking villages as a destination for the Tourism industry with markets for the Sanskrit era products.
28. To develop Sanskrit as one of the technical language, by diluting the dominance of English as the technical language. To develop URLs in Sanskrit/Indian scripts, by redefining Binary/Octagonal/Hexadecimal into Indian scripts.
29. To develop computing technologies in Sanskrit. 

Strategy

1.      To focus on Niche Market.

2.      Strictly Sanskrit! No compromise with the purity of the language.

3.      Better to use Image/Video (mute) and Gesture to express the thing or events for which there is no proper word in Sanskrit, than to use the non Sanskrit word. In course of time a natural Sanskrit word with phonetics will develop for the thing or event. Let the new word be decided by the team of experts in the language.

4.      The script finalized for Sanskrit will be strictly used on the Television screen.

5.      Very natural appearance than the artificial appearance.

6.      Viewers to be targeted: All the people of Bharat/India, Indian Subcontinent, Non Residential Indians and the lovers of Bharat/India.

7.      Communication out of the screen, especially with the Viewers can be in any language, but the communication presented on the screen should be strictly in Sanskrit.

8.      The Television screen should present active and eye-catching color than the dull or poor color.

9.      The human resources providing their service should also have some other primary sources of Income. Expenditure at salary is not feasible at the initial stage. The open source talents (like that used in the development of LINUX Operating system) will be used at the initial steps.

10.  Establishment of Transmittance centres and programme development offices at all the villages where Sanskrit is the spoken language and at all the education centers of the Rashtriya Sanskrit Sansthan.   

11.  The password of Sanskrit Television will be the ability to Speak/Think/Write in Sanskrit. Anyone with this password can come on the television screen.

12.  Sanskrit Television Program development

                 >>>> Things in which Sanskrit has dominance and better strength.

                        > Things in which Sanskrit is poor.

Why any one will watch the channel, when there are so many channels?

1.      Out of curiosity and enthusiasm

2.      Out of love for the language and the cultural heritage of the country.

3.      To change the taste.

4.      To avail the benefits being provided on the Television: Astrological guidance and the Astrological products at genuine cost, Yoga and Ayurvedic guidance with products at genuine cost, Mantra and Musical therapy, etc.

5.      To learn Sanskrit and the cultural heritage of the Bharat.

6.      To get the lessons for happy and healthy life.

Funding / Cash Inflow

1.      Donations from the effluent Indians and the Friends of Bharat.

2.      Grants from the Central Government and State Governments of India.

3.      Donations from the United Nations Organizations.

4.      Request may also be made to all salaried Indians to donate their one day’s salary for the cause.

5.      Investments by the vested interests, for the products (Related to Astrology, Yoga, Meditation, Sanskrit CD/DVD, Sanskrit Books, Prayer Items, Special food, Planting material for significant plants mentioned in Sanskrit literatures, Indian architect and designs, Jewellery, Dress, Fashion and Furniture, Musical instruments, Mirror, idols, etc.) that will be sold through the Television. Here again no compromise with the purity of the language should be made. Name of the product, Brand and Trade name, prices, other things to be displayed should all be strictly in Sanskrit.

6.      Advertisements: Products name, Brand name, message to be communicated must be strictly in Sanskrit.

7.      I expect a good business out of the telemarketing of the ethical products of the Sanskrit era. Here the strategy should be High Volume and Low Margin.

8.      If some of the existing Ayurvedic companies like Dabur, Baidyanath, Himalaya etc. shows an interest in selling some of their products on the Sanskrit television, their products will be repacked and relabeled with the Sanskrit packing level, Sanskrit brand name,  Sanskrit registration number, etc. and then will be marketed on the channel.

9.      Putting special donation box for Sanskrit channel in the temples and vegetarian hotels.

• 
  

Cash Outflow

1. Launching of the channel
2. Development of the Telecasting network.
3. Eye Catching Presentations on the Television Screen (for that help/service can be taken from the software companies like Adobe, Corel, Windows, Linux, etc.)
4. Getting support from the Private players in the DTH segment and the cable operators.
5. Supporting the Human Resources that are sharing/donating their services.
6. Recruitment and Salary to the staffs.
7. Sanskrit Program development.
8. Marketing
9. Promoting Research and Development in Sanskrit. 

Program Development

1. The rich Sanskrit literary works of nearly 2000 years are enough to provide materials for the programs for at least few years. 

2. Help should also be taken from the Chandamama’s Sanskrit division, Mysore’s Sanskrit newspaper, Staffs and intellectuals from the Prasar Bharati’s Sanskrit division-Radio and Television. 

3. Debate and Discussion on why usage of Sanskrit as a language declined.  (Whether due to more emphasis on Philosophy and Religion than to enhancing the warfare skills and strength? Any impact of Vatsyan’s Kamsutra on enhancing the indulgence habits of the kings and warriors? Or what else?) 

4. Astrology programs like auspicious time of marriage, copulation, so as to get the child birth in good Rasi and Nakshatra, etc. 

5. A website will be developed for the channel. The URL address of the website will be in Sanskrit scripture. The Email IDs shown on the screen will also be in the Sanskrit scripture. (A link to the English and other language version of the website will also be developed) 

6. For Short duration programs, team of heterogeneous members, from the different far states of the country say North, South, East, and West will be given first preference. 

7. Team of performers from same state or solo performers will be given time slot as such that the performer from one distinct region is followed by the other performer from another distinct region. 

8. In solo performance, preference will be given to that individual whose birthday falls on that day. He/She should intimate in advance and book his/her time slot and also pre-perform near the Officer in charge of the maintenance of the quality of the programs. 

9. Original works in Sanskrit will be highly appreciated. 

10. New Sanskrit serials and Films will be developed with this assumption/imagination and fancy that the Sanskrit speaking society continued to survive and grew up to the current time situation, and the every recent development in products, process, events and technology have a Sanskrit name and Sanskrit look. (Break, but with “Sanskrit based thought” continuing to think that no break has occurred, and imagining the new situation with Sanskrit mental thought). 
11. The presentation on the screen, the programs, the sound, and the advertisements should be always such that, if at any time any person switches to the channel, he/she will feel his/her mind in elevated position, and encircled by the good thoughts.  

Development/discovery of suitable words and sentences in Sanskrit for the recent developments in 21^st century; Research and Livelihood in Sanskrit

1. Creativity and Innovation through Imagination: A person in 11^th Century, fluent in Sanskrit and having ability to think in Sanskrit, happens to dream about the events of 21^st century. How he/she will express those events to his friends? The answer to this will bring out the ability to do original Research work in Sanskrit.
2. We need to expect that the knower of Sanskrit will also know his/her regional language and the dominant foreign language, but the objective of the development activities in Sanskrit should be to create a sound livelihood support for the knower of Sanskrit so that even if he/she knows only Sanskrit can survive himself/herself.
3. Focus of Research: How are thoughts and the knowledge of particular language are related? How our brain is able to receive energy and motivation for a particular work from the particular “thought pool”.

Why the Kaliyuga did not liked the Sanskrit language and Culture?

4. Importance of a tough language
• Difficult to become part of the brain and once it becomes the part; it is difficult to get erased out.
• Supports lots of creativity and innovations and a different thinking process.
• Difficult for the “outsiders” to trespass!
• Can better sustain the onslaught of time.
5. Research on different types of mental energy, hallucinations, Telepathy, Seeing and experiencing something unnatural, Brahmacharya, etc.
6. Developing technology for Sanskrit SMS in mobile phones and other technology for conversion of Sanskrit text into Sanskrit Speech.
   
   

Some ideas for the programs

1. “Brahmamuhrutam” (Earlier morning hours): Vande matram (original), Ganesh vandana, Saraswati vandana
2. Sanskrit prayer for the devotee significant for the day, mixed with classical Ragas for the early morning hours.
3. At around 6:00 AM, news, tips for the day, yoga, etc.
4. At the time of first Sunrise in the country to the last Sunrise: Surya Upasana, Surya Namaskar yoga, Navgraha Upasana, etc.
5. Programs on health and hygiene, nutrition, social, environmental and other scientific education programs in Sanskrit.
6. Discussion on news and events of the day.
7. Sanskrit education through picture, play, sound and interesting videos.
8. Comedy/Humor in Sanskrit. (Animated cartoons can also be used).
9. Programs for house wives, old peoples.
10. Live events in Sanskrit (Nepal, Bharat/India, other countries), programs on visit to important religious places. 
11. Meeting people involved in Sanskrit works.
12. Self acted/made live programs by the interested person preferably those, whose date and time of birth coincides with that days, date and time.
13. In between telemarketing of Sanskrit products.
14. Time based Ragas with beautiful scenes from the nature. 
15. Interesting and meaningful programs on Philosophy, Dharma/ethics/morality,  Debates
16. Romantic Sanskrit programs for the young couples in love.
17. Important astrological predictions and precautions that should be taken for the day.
18. Economic news in Sanskrit.
19. Serials with heroic deeds (war and violence)
20. Prayers to the goddess of Sakti.
21. Interesting Sanskrit programs with focus on the children (Panchtantra, Hitopdesh, Vikram vaital, etc.)
22.  Sanskrit facts about agriculture.
23. Evening Hours: Sandhya Upasana from the beginning of dusk to the end of the dusk in the country. Prayer to the Sun, Nature, Moon, Water, Earth, Fire, etc.
24. Prayer to the goddess Lakshmi and Kuber.
25. Food and nutrition in Sanskrit era. Yoga and Ayurveda. Food eating habits.
26. Sanskrit History serials.
27. Finance and political news.
28. Koodiyattam: Ancient Sanskrit drama theatre in Kerla.
29. Programs from the five villages where as per Wikipedia, still the Sanskrit is the primary language of speech.
• Mattur in Mysore district of Karnataka.
• Jhiri, Rajgadh, Madhya Pradesh.
• Mohad, Narasinhpur, Madhya Pradesh.
• Ganoda, Banswada, Rajasthan.
• Bawali, Bagapat, Uttar Pradesh.
30. Sanskrit poetry, films and serials.
31. Matrimonial programs to help the prospective brides and grooms to find their best and ethical Other Half. 
32. Meditation for better sleep. Prayers before sleep.
33. Important aspects from Kamsutra at astrologically and ethically right time for ethical copulation.
34. Relaxing and Hypnotic music and mantra with pictures on screen of different white colored Shiva, Silver idols of Gods, Sea and water, Ayurvedic herbs, Gemstones, Akash Ganga, etc. for better human relations, relaxation and sleep.
35. Silent Telemarketing. 
36. Lessons in Natural resource management, Disaster management, House keeping/Home science, Stress management, Human ego management
37. Sanskit lessons in Entrepreneurship development, Small industry/cottage industry development
38. Programs on Karmkandas: its impact and relevance. 
39. Programs on Mantra+/Music+/Karmkandas for getting Rainfall and controlling the natural calamities. 
40. Programs for Pregnant ladies: Garbh Sanskar
41. Programs on Birth, Death and Rebirth 

Why no compromise with the purity of the Sanskrit language.

1.      We have to start with the Niche Market.

2.      There are many other channels to cater the other needs. 

3.      If the donator/Investor puts any conditions, say use of non Sanskrit Brand names for advertisement on the screen, it will be better to ask them to take out their contributed money, better to let the channel go without funds, than to compromise with the purity of the language.

4.      If the Core Decision Makers continue to remain strict, in some time, they will win the supports and will get more funds and cooperation.  

5.      Believe me, people love Purity, but for the sake of convenience compromises with it. The channel should never. 

The Human Resource

1. Professors and Students, Writers, Researchers, lovers of Sanskrit.
2. All those whose livelihood is directly or indirectly dependent on Sanskrit.
3. The core decision makers in Sanskrit will be as such.

4. The networked organization with very little or no hierarchy will be preferred.
5. We can hope or fancy that the “Rebirths of some of the great human resources and scholars of Sanskrit era” will help this Sanskrit channel.
   
   
6. “Open Source Like”, Self motivated work force will help in the development of new technical word at slow pace, with discussion, debate, sentence formation, phonetics, etc.
   
   

Other Benefits of the Channel

1. Sanskrit Brain will be very helpful for the development of Software Industry and other Soft Skills.
2. Nationalism will develop and the problem of regionalism will suppress.
3. Indian cultural heritage will be understood in a better way. 
4. Will help in the launching of a national “Roaming Free” Mobile Communication service, where all the Communication from the Service Provider will be in Sanskrit.
5. Will help in the launching of the nation wide Sanskrit Radio channel.
6. Will help in making efforts to make Sanskrit as one of the official language of UNO.

The Television Screen  

1.      This is the main platform to fulfill the objectives. It should have a main screen along with many sub screens.

2.      All the screens should have eye-catching attractive look.

3.      The presentation on the screens should be vibrant and dynamic and changing according to the time and real scenario.

4.      Even the date and time presented on the screen should be as per the active Sanskrit era along with panchang.

5.      It should have a sub screen for very important news and messages.

6.      A sub screen for the importance of the day for the Human (history, panchang, astrology, etc.), Animals (breeding season, etc.), Plants (Flowering, leaf fall, new leaf, fruiting, etc.)

7.      A sub screen to present the scenario from the Universe (“antariksham”), by taking cooperation from the NASA, ISRO, etc.

8.      A sub screen to present the weather and climate on the earth.

9.      A sub screen to represent the different social-political events on the globe by use of Sign language (color, etc.)

10.  A sub screen for astrology. Use of mute pictorial/sign language to depict the possible situations for the people in different Rasi’s at that time, what should and should not be done in the next moment, etc. A continuous feeds should be taken from the Astrologers across the country.

11.  A sub screen to show the relation between Sanskrit and Bharat/India. Depicting Sanskrit as the language similar in position to the “President of Bharat/India”.

12.  A sub screen to show the Plants and animals significant in the Sanskrit era, with their Sanskrit names.

Links: 

1. 
   
   
   Prof. Satyavrat Sastri (http://www.satyavrat-shastri.net/)
2. 
   
   
   राष्ट्रिय-संस्कृत-संस्थानम् (http://www.sanskrit.nic.in/sanskritweb/sindex.htm) 
3. 
   
   
   Mattur (http://www.enidhi.net/2009/12/sanskrit-village-mattur-near-shimoga.html)
4. 
   
   
   http://intellibriefs.blogspot.com/2010/02/rsvp-to-launch-sanskrit-television.html
5. 
   
   
   Sanskrit Newspaper Mysore.: (http://sudharma.epapertoday.com/epaper/?yr=2010&mth=3&d=25)
6. 
   
   
   http://www.speaksanskrit.org/vishvavani/vishvavani1.pdf
7. 
   
   
   http://www.chandamama.com/lang/index.php?lng=SAN
8. 
   
   
   http://en.wikipedia.org/wiki/Sanskrit
9. 
   
   
   Sanskrit Bharati (https://www.samskritabharati.org)
10. 
    
    
    Google Timeline.
11. 
    
    
    http://www.vertex42.com/ExcelArticles/create-a-timeline.html

Government and Private Job

	Government Job & Organization	Private Job & Organization
1	Job security is High or Risk of losing the job is low.	Job security is low or Risk of losing the job is high.
2	Getting the job requires lots of formality, good educational qualification, qualifying the entrance tests, quota on basis of birth and health, political influence, etc.	Getting the job is relatively less formal. Practical work skills and experience, Good communication skill, Attitude, plays an important role besides the good educational qualification, and influence from the high profile person, etc.
3	The unmarried (mostly male) employee is in better position to get the desired life partner. Whereas the female may have to compromise with her ego, or wait for some time.	The salary and position in the private job, personal convincing skills and location of job will have important role in getting the life partner. Females will not much hesitate in compromising with her job for the life partner.
4	Job Survival is less reactive to the Profit and Performance.	Job Survival, promotion and increment is dependent on the Profit and Performance. Perform or Perish!
5	Social security is more but Job satisfaction cannot be assured. The habit of job hopping is uncommon.	Social security is dependant on the type of organization. Job dissatisfaction and desire of better facility promotes the habit of job hopping. The business will have the risk of attrition.
6	The craving for recognition from senior official is relatively high (Generalized sense).	The craving for recognition is relatively low. (Generalized sense).
7	More hierarchical setup of the organization.	Mixed setup (Hierarchical and Networked) of the organization.
8	Bureaucrats and ministers have important role in taking the decisions. Some times they will unnecessarily interfere in the decision making process.	The Decision is taken by the team of professionals. Interference and influence of ministers and bureaucrats is relatively less.
9	Will have to experience the positive and negative impacts of the employee Union.	The organization tries to prevent the establishment of Employee Union.
10	Escaping from tax is difficult.	Escaping from tax is quiet possible.
11	Averse to the use of new technology. The organization is slow learner.	Less averse to the use of new technology. The organization has to be a learning organization to meet the challenges from the changing situation.
12	The government may try to maintain the existing monopoly by its administrative power, besides the IPR laws and the Patents.	The advantage of monopoly is maintained by the successful competition in the market besides the IPR laws and Patents.
13	Customer is generally not treated as the King.	In competitive environment, the Customer is treated as the King.
14	Application of Business ethics is quiet possible.	Application of Business ethics depends on the market condition, profit scenario and nature of the organization.
15	The organizations expense on salary, other benefits to the employee, meeting the protocol, formalities and social obligations are quiet high.	The organization tries to maintain the cost efficiency and tries to plough back the part of its profit in the growth of the organization. In general the expenses in marketing are quiet high-“Spend More-Earn More” attitude. Expenses towards extravaganza are also considered important for showcasing the rank and position.
16	Recruitment and other decisions at whim and fancy do take place but Termination is rare.	Recruitment/Termination and other decisions at whim and fancy is quiet possible.
17	Organic Growth of employee is quiet common	Inorganic Growth of employee or combination of Organic and Inorganic Growth of employee is common.
18	Loyal Employee’s child has less chance to get job in the  same organisation	Loyal Employee’s child has more chances to get job in the same organisation.
19	People in developed states, leave government job to get high salaried private job (in-organic growth)	People in underdeveloped states leave private job to get the secured government job.
20	Government job has very few employees at the age beyond 60/65	Many retired and old aged people with good work experience, either in public or private sector find employment in Private sectors.
21	Most of the employee retires once in a life	Many employee retires many times and works even after the normal age of retirement.

Ending Thought

The democratically elected government is itself in a private job, being employed by the public for the given time period (5 years). But once elected, they get job security for the period of 5 years and will have to again get reelected to continue to be in the job.

If I would be the Minister of Information Technology, Government of India!

I would promote innovations in controlling the Internet and Individualizing the Internet.


To get the privilege to start Internet, a person would have to get himself/ herself registered. He / She would get an ID and Password, which would allow him/ her to access the Internet, whether on his own system or someone else’s system, Cyber café or an Office.

The personalized Internet would be intelligent enough to analyze and record the browsing behavior of the person, such that with the time the personalized/individualized Internet would mature to such an extent that even if another person tries to use other’s ID and Password to access internet, he/she cannot.

But if the Intelligence of the Personalized Internet goes crazy, the Supreme Administrator, i.e. the Government’s IT department, would have the right to correct it. Or the person would have to Re-Register for another ID and Password or He/ She would have to start as beginner to the original ID and Password.

The matured censorship of the Internet is must, so as to make the Internet Responsible.

The Internet must not promote pornography, nudity, abusive contents, violence, terrorism, crime, etc.

At present the scenario is such that even if I don’t like to see certain images/ videos etc., that image/videos will appear before me on the net. It is certainly the infringement of my right.

The anonymity should go away. Even if it exists, the Internet should treat the Anonymous person as a child.

Watching pornography, nudity, abusive contents, violence, terrorism, crime, etc, should require special Registration and extra payment of the service charge.

The Internet should have the power to define the personality of the person, so that even if there is a case of multiple personality, it becomes part of the single personality defined by the Internet.

Topic for discussion: Sexual behavior, Toilet and Sanitation behavior too reveals major part of the personality of the person.

Importance of Many Languages in भारत/India

Positive Aspects

1. It helps in the decentralization of administrative power, for example the Indian States have been divided on the basis of regional language.

2. It helps in identification of nativity and controls the negative impacts of migrations like unwanted breeding, disrupting the existing socio-economic conditions, checking the “Mass madness” of common people, Religion and Caste based violence, Naxalism, etc.

3. It controls competition and creates niche market opportunities.

·        Regional language TV and Radio Channels, Regional language newspapers and magazines, Regional language Cinemas, etc.

·        Creates Job Opportunities for the locals.

·        It creates opportunities for creativities and innovations: for example Carnatic music is often used in Hindi Cinemas and Hindustani music in the South Indian films. Ideas of many forms of social reforms, fashions and designs start from one linguistic region and become popular in the other linguistic region. Popularity of Google, Microsoft, Wikipedia, etc. has increased after providing services in regional languages.

Negative Aspects

1.      Threat to the unity of the country: Regionalism rising over the Nationalism.

2.      Checks the positive impacts of migrations like beneficial cross breeding between societies and people.

3.      Problem in expansion of the business.

4.      Discriminations and Violence on the basis of language.

5.      Disputes in sharing of natural resources and human resources. Example Kaveri water dispute, Violence over migration of one state (under developed) people to another state (developed) for education, work, etc. 

The National Language:


Sanskrit, Hindi, Urdu, English


1. It should help in the communications between the people speaking different languages. : Hindi > English> Urdu> Sanskrit


2. It should have ability to provide professional growth: English> Hindi> Sanskrit> Urdu


3. It should have support from the government: English> Hindi> Urdu >Sanskrit


4. It should have support from the corporate world: English>Hindi>>Sanskrit/Urdu


5. Lots of TV& Radio channels, daily newspapers, magazines, books, etc. should be available in it. Hindi> English> Urdu >Sanskrit


6. It should have web based support: English>Hindi>Sanskrit>Urdu


7. It should be an important part of the cultural heritage: Sanskrit> Hindi> Urdu> English


8. It should have an ability to nurture the other different regional languages: Sanskrit


9. It should be present in most of the regions of the country: Sanskrit> English>Hindi>Urdu


10. The music released in the language should have relevance in different distant parts of the country: Hindi>Sanskrit>Urdu>English

The Social Hierarchy

The given diagram shows the Social hierachy. The Tier "I" refers to the Mass which goes on narrowing to become refined Class in the Tier "IV".

The people in tier "I" has to make "a" efforts to sustain themselves in that tier. Whereas to move to the "II" tier they will have to make "a+b" effort and then they can sustain themselves in that tier by just the "b" effort. Similarly, to move from tier "II" to "III" the efforts will be "b+c" and "c" effort will be required for the sustainance. And to move from "III" tier to the "IV" the efforts will be "c+d" and the "d" efforts will be required the sustainance.

If a person in tier "I" wants to move to the tier "IV" they will have to make "a+b+c+d"efforts but will require only "d" efforts to sustain themselves in that tier.

Here "effort" should be understood as the combination of personal efforts, expenditure and luck.

Tier "I" refers to the Lower class, the poors. Thir volume is highest.

Tier "II" refers to the Lower Middle class, having little better life.

Tier "III" refers to the Middle class.

Tier "IV" refers to the uppermost class, the rich ones. Their volume is very low.

The structure of each tier is like a trap, and there is very less "space"/opportunity to get out of it.

Most of the people in the Tier “I” believe in day to day living. But as these Tier move upwards, the habit of planning and preparing for the future is common.


The people of tier “IV” believe in ‘High Earning and High Spending’. They are fast learners, highly intelligent and opportunist.

The efforts of Fore-fathers, Social biology, and attitude of the person have an important role in defining the tiers.

A person can choose the upper tier by both ethical and unethical means.
Most people apply combination of the two means to be in the narrower tier. Here the goal is more important than the means.
The ethical means are difficult and slow process and requires good amount of perseverance, confidence and optimism. Once attained, it is more sustainable. Here the value system in the family is strong and good prudence and efforts are made in the breeding and rearing of the next generation.
Examples: Disciplined and Diversified Investment, High Profile Government Job, Enhancing the wealth created by the
The unethical means or crook-hook method can raise you in short term but can be dangerous.
Examples: Misuse of position for selfish gains, Scams
Manifold margin on their product and services, especially when they have command over the situation.
Trying to get credit out of the others efforts, Plagiarism,
Land grabbing, Emotional blackmails, etc
Each of the Tiers is more or less independent in themselves. We can see that the products and services in society are different for the different tiers. Even in cities, a makeshift barber shop will be available to serve the general people. At the same time an exclusive Air conditioned Hair Dresser shop will also be available to serve the effluents. Similarly the hotels, restaurants, rented houses, vehicles, accommodation in railway etc. are different for the Mass and the Class.
The Salary/Wage/‘other facilities from the employer’ are differently designed for the different Tiers.
Their can be much debate on the rationale behind the designs, but the generally followed norm is “Pay as much little, so that the employee/worker is able to just sustain themselves in their respective tiers, but never as much high, so that they are able to transfer to the next upper tier”.
One rationale is that the Development and Maintenance of Soft skills are very costly than that of the Physical work skills and so there is difference in the Payments.
Note: The Motivation of writing this article came from a class in Human Resource Management course on "Low Level Equilibrium Trap", taken by our Human Resource Professor, Shri Anand Das Gupta, in Indian Institute of Plantation Management, Bangalore (Year 2007-08).