ॐ: Sanskrit Television Business Plan

Objectives of launching the Sanskrit Television

To revive the Sanskrit language.
To preserve and promote the cultural heritage of the greater ancient Bharat/India.
To unite, motivate, recognize, inform, educate and entertain the people associated with Sanskrit across the Indian subcontinent and the globe.
To support the livelihood associated with the Sanskrit language.
To support the Sanskrit based education across the country.
To help in the unity of the country by fulfilling the gap associated with the existing official languages of the Central Government of India.
To nurture the regional languages of the country.
To promote the research and development on the Mantra therapy/Sound therapy/Musical therapy.
To promote the research and development of Sanskrit as the language for artificial intelligence and computing.
To develop suitable script for the language by making suitable changes in the scripts being used at present.
To help in the positive evolution of the Sanatan Dharma.
To provide better art of living to the people of the world.
To help in the positive evolution of the civilization.
To highlight and promote the better ancient social and scientific practices of the country.
To act as a platform for the telecast of Sanskrit Movies, Serials, Songs, Debates,
To develop Sanskrit programs for Literatures, Agriculture, Environment, Yoga, Ayurveda, Social science, Social Biology, Life science, Material Science, Political Science, Astrology, Astronomy, Religion, Philosophy, Music, Software science, Hardware science, etc.
To promote the brand image of the glorious Bharat/India.
To pay homage to the ancient writers and philosophers in Sanskrit.
To promote Tele-market for products associated with Sanskrit era.
To study the events which led to the development of Sanskrit and decline of the language.
To study the empires associated with the Sanskrit language, and what led to the end of those empires?
To study the foreign policies of the country in the Sanskrit era.
To help in the development of programs for the national 24 X 7 Sanskrit Radio channel.
To discuss on the Investment opportunities and Money management.
To help in the progress and development of the country.
To become role model and establish benchmark for the other language promoting channels of the country.
To promote Sanskrit speaking villages as a destination for the Tourism industry with markets for the Sanskrit era products.
To develop Sanskrit as one of the technical language, by diluting the dominance of English as the technical language. To develop URLs in Sanskrit/Indian scripts, by redefining Binary/Octagonal/Hexadecimal into Indian scripts.
To develop computing technologies in Sanskrit.

Strategy

1. To focus on Niche Market.

2. Strictly Sanskrit! No compromise with the purity of the language.

3. Better to use Image/Video (mute) and Gesture to express the thing or events for which there is no proper word in Sanskrit, than to use the non Sanskrit word. In course of time a natural Sanskrit word with phonetics will develop for the thing or event. Let the new word be decided by the team of experts in the language.

4. The script finalized for Sanskrit will be strictly used on the Television screen.

5. Very natural appearance than the artificial appearance.

6. Viewers to be targeted: All the people of Bharat/India, Indian Subcontinent, Non Residential Indians and the lovers of Bharat/India.

7. Communication out of the screen, especially with the Viewers can be in any language, but the communication presented on the screen should be strictly in Sanskrit.

8. The Television screen should present active and eye-catching color than the dull or poor color.

9. The human resources providing their service should also have some other primary sources of Income. Expenditure at salary is not feasible at the initial stage. The open source talents (like that used in the development of LINUX Operating system) will be used at the initial steps.

10. Establishment of Transmittance centres and programme development offices at all the villages where Sanskrit is the spoken language and at all the education centers of the Rashtriya Sanskrit Sansthan.

11. The password of Sanskrit Television will be the ability to Speak/Think/Write in Sanskrit. Anyone with this password can come on the television screen.

12. Sanskrit Television Program development

>>>> Things in which Sanskrit has dominance and better strength.

> Things in which Sanskrit is poor.

Why any one will watch the channel, when there are so many channels?

1. Out of curiosity and enthusiasm

2. Out of love for the language and the cultural heritage of the country.

3. To change the taste.

4. To avail the benefits being provided on the Television: Astrological guidance and the Astrological products at genuine cost, Yoga and Ayurvedic guidance with products at genuine cost, Mantra and Musical therapy, etc.

5. To learn Sanskrit and the cultural heritage of the Bharat.

6. To get the lessons for happy and healthy life.

Funding / Cash Inflow

1. Donations from the effluent Indians and the Friends of Bharat.

2. Grants from the Central Government and State Governments of India.

3. Donations from the United Nations Organizations.

4. Request may also be made to all salaried Indians to donate their one day’s salary for the cause.

5. Investments by the vested interests, for the products (Related to Astrology, Yoga, Meditation, Sanskrit CD/DVD, Sanskrit Books, Prayer Items, Special food, Planting material for significant plants mentioned in Sanskrit literatures, Indian architect and designs, Jewellery, Dress, Fashion and Furniture, Musical instruments, Mirror, idols, etc.) that will be sold through the Television. Here again no compromise with the purity of the language should be made. Name of the product, Brand and Trade name, prices, other things to be displayed should all be strictly in Sanskrit.

6. Advertisements: Products name, Brand name, message to be communicated must be strictly in Sanskrit.

7. I expect a good business out of the telemarketing of the ethical products of the Sanskrit era. Here the strategy should be High Volume and Low Margin.

8. If some of the existing Ayurvedic companies like Dabur, Baidyanath, Himalaya etc. shows an interest in selling some of their products on the Sanskrit television, their products will be repacked and relabeled with the Sanskrit packing level, Sanskrit brand name, Sanskrit registration number, etc. and then will be marketed on the channel.

9. Putting special donation box for Sanskrit channel in the temples and vegetarian hotels.

Cash Outflow

Launching of the channel
Development of the Telecasting network.
Eye Catching Presentations on the Television Screen (for that help/service can be taken from the software companies like Adobe, Corel, Windows, Linux, etc.)
Getting support from the Private players in the DTH segment and the cable operators.
Supporting the Human Resources that are sharing/donating their services.
Recruitment and Salary to the staffs.
Sanskrit Program development.
Marketing
Promoting Research and Development in Sanskrit.

Program Development

The rich Sanskrit literary works of nearly 2000 years are enough to provide materials for the programs for at least few years.

Help should also be taken from the Chandamama’s Sanskrit division, Mysore’s Sanskrit newspaper, Staffs and intellectuals from the Prasar Bharati’s Sanskrit division-Radio and Television.

Debate and Discussion on why usage of Sanskrit as a language declined. (Whether due to more emphasis on Philosophy and Religion than to enhancing the warfare skills and strength? Any impact of Vatsyan’s Kamsutra on enhancing the indulgence habits of the kings and warriors? Or what else?)

Astrology programs like auspicious time of marriage, copulation, so as to get the child birth in good Rasi and Nakshatra, etc.

A website will be developed for the channel. The URL address of the website will be in Sanskrit scripture. The Email IDs shown on the screen will also be in the Sanskrit scripture. (A link to the English and other language version of the website will also be developed)

For Short duration programs, team of heterogeneous members, from the different far states of the country say North, South, East, and West will be given first preference.

Team of performers from same state or solo performers will be given time slot as such that the performer from one distinct region is followed by the other performer from another distinct region.

In solo performance, preference will be given to that individual whose birthday falls on that day. He/She should intimate in advance and book his/her time slot and also pre-perform near the Officer in charge of the maintenance of the quality of the programs.

Original works in Sanskrit will be highly appreciated.

New Sanskrit serials and Films will be developed with this assumption/imagination and fancy that the Sanskrit speaking society continued to survive and grew up to the current time situation, and the every recent development in products, process, events and technology have a Sanskrit name and Sanskrit look. (Break, but with “Sanskrit based thought” continuing to think that no break has occurred, and imagining the new situation with Sanskrit mental thought).
The presentation on the screen, the programs, the sound, and the advertisements should be always such that, if at any time any person switches to the channel, he/she will feel his/her mind in elevated position, and encircled by the good thoughts.

Development/discovery of suitable words and sentences in Sanskrit for the recent developments in 21^st century; Research and Livelihood in Sanskrit

Creativity and Innovation through Imagination: A person in 11^th Century, fluent in Sanskrit and having ability to think in Sanskrit, happens to dream about the events of 21^st century. How he/she will express those events to his friends? The answer to this will bring out the ability to do original Research work in Sanskrit.
We need to expect that the knower of Sanskrit will also know his/her regional language and the dominant foreign language, but the objective of the development activities in Sanskrit should be to create a sound livelihood support for the knower of Sanskrit so that even if he/she knows only Sanskrit can survive himself/herself.
Focus of Research: How are thoughts and the knowledge of particular language are related? How our brain is able to receive energy and motivation for a particular work from the particular “thought pool”.

Why the Kaliyuga did not liked the Sanskrit language and Culture?

Importance of a tough language

Difficult to become part of the brain and once it becomes the part; it is difficult to get erased out.
Supports lots of creativity and innovations and a different thinking process.
Difficult for the “outsiders” to trespass!
Can better sustain the onslaught of time.

Research on different types of mental energy, hallucinations, Telepathy, Seeing and experiencing something unnatural, Brahmacharya, etc.
Developing technology for Sanskrit SMS in mobile phones and other technology for conversion of Sanskrit text into Sanskrit Speech.

Some ideas for the programs

“Brahmamuhrutam” (Earlier morning hours): Vande matram (original), Ganesh vandana, Saraswati vandana
Sanskrit prayer for the devotee significant for the day, mixed with classical Ragas for the early morning hours.
At around 6:00 AM, news, tips for the day, yoga, etc.
At the time of first Sunrise in the country to the last Sunrise: Surya Upasana, Surya Namaskar yoga, Navgraha Upasana, etc.
Programs on health and hygiene, nutrition, social, environmental and other scientific education programs in Sanskrit.
Discussion on news and events of the day.
Sanskrit education through picture, play, sound and interesting videos.
Comedy/Humor in Sanskrit. (Animated cartoons can also be used).
Programs for house wives, old peoples.
Live events in Sanskrit (Nepal, Bharat/India, other countries), programs on visit to important religious places.
Meeting people involved in Sanskrit works.
Self acted/made live programs by the interested person preferably those, whose date and time of birth coincides with that days, date and time.
In between telemarketing of Sanskrit products.
Time based Ragas with beautiful scenes from the nature.
Interesting and meaningful programs on Philosophy, Dharma/ethics/morality, Debates
Romantic Sanskrit programs for the young couples in love.
Important astrological predictions and precautions that should be taken for the day.
Economic news in Sanskrit.
Serials with heroic deeds (war and violence)
Prayers to the goddess of Sakti.
Interesting Sanskrit programs with focus on the children (Panchtantra, Hitopdesh, Vikram vaital, etc.)
Sanskrit facts about agriculture.
Evening Hours: Sandhya Upasana from the beginning of dusk to the end of the dusk in the country. Prayer to the Sun, Nature, Moon, Water, Earth, Fire, etc.
Prayer to the goddess Lakshmi and Kuber.
Food and nutrition in Sanskrit era. Yoga and Ayurveda. Food eating habits.
Sanskrit History serials.
Finance and political news.
Koodiyattam: Ancient Sanskrit drama theatre in Kerla.
Programs from the five villages where as per Wikipedia, still the Sanskrit is the primary language of speech.

Mattur in Mysore district of Karnataka.
Jhiri, Rajgadh, Madhya Pradesh.
Mohad, Narasinhpur, Madhya Pradesh.
Ganoda, Banswada, Rajasthan.
Bawali, Bagapat, Uttar Pradesh.

Sanskrit poetry, films and serials.
Matrimonial programs to help the prospective brides and grooms to find their best and ethical Other Half.
Meditation for better sleep. Prayers before sleep.
Important aspects from Kamsutra at astrologically and ethically right time for ethical copulation.
Relaxing and Hypnotic music and mantra with pictures on screen of different white colored Shiva, Silver idols of Gods, Sea and water, Ayurvedic herbs, Gemstones, Akash Ganga, etc. for better human relations, relaxation and sleep.
Silent Telemarketing.
Lessons in Natural resource management, Disaster management, House keeping/Home science, Stress management, Human ego management
Sanskit lessons in Entrepreneurship development, Small industry/cottage industry development
Programs on Karmkandas: its impact and relevance.
Programs on Mantra+/Music+/Karmkandas for getting Rainfall and controlling the natural calamities.
Programs for Pregnant ladies: Garbh Sanskar
Programs on Birth, Death and Rebirth

Why no compromise with the purity of the Sanskrit language.

1. We have to start with the Niche Market.

2. There are many other channels to cater the other needs.

3. If the donator/Investor puts any conditions, say use of non Sanskrit Brand names for advertisement on the screen, it will be better to ask them to take out their contributed money, better to let the channel go without funds, than to compromise with the purity of the language.

4. If the Core Decision Makers continue to remain strict, in some time, they will win the supports and will get more funds and cooperation.

5. Believe me, people love Purity, but for the sake of convenience compromises with it. The channel should never.

The Human Resource

Professors and Students, Writers, Researchers, lovers of Sanskrit.
All those whose livelihood is directly or indirectly dependent on Sanskrit.
The core decision makers in Sanskrit will be as such.

The networked organization with very little or no hierarchy will be preferred.
We can hope or fancy that the “Rebirths of some of the great human resources and scholars of Sanskrit era” will help this Sanskrit channel.
“Open Source Like”, Self motivated work force will help in the development of new technical word at slow pace, with discussion, debate, sentence formation, phonetics, etc.

Other Benefits of the Channel

Sanskrit Brain will be very helpful for the development of Software Industry and other Soft Skills.
Nationalism will develop and the problem of regionalism will suppress.
Indian cultural heritage will be understood in a better way.
Will help in the launching of a national “Roaming Free” Mobile Communication service, where all the Communication from the Service Provider will be in Sanskrit.
Will help in the launching of the nation wide Sanskrit Radio channel.
Will help in making efforts to make Sanskrit as one of the official language of UNO.

The Television Screen

1. This is the main platform to fulfill the objectives. It should have a main screen along with many sub screens.

2. All the screens should have eye-catching attractive look.

3. The presentation on the screens should be vibrant and dynamic and changing according to the time and real scenario.

4. Even the date and time presented on the screen should be as per the active Sanskrit era along with panchang.

5. It should have a sub screen for very important news and messages.

6. A sub screen for the importance of the day for the Human (history, panchang, astrology, etc.), Animals (breeding season, etc.), Plants (Flowering, leaf fall, new leaf, fruiting, etc.)

7. A sub screen to present the scenario from the Universe (“antariksham”), by taking cooperation from the NASA, ISRO, etc.

8. A sub screen to present the weather and climate on the earth.

9. A sub screen to represent the different social-political events on the globe by use of Sign language (color, etc.)

10. A sub screen for astrology. Use of mute pictorial/sign language to depict the possible situations for the people in different Rasi’s at that time, what should and should not be done in the next moment, etc. A continuous feeds should be taken from the Astrologers across the country.

11. A sub screen to show the relation between Sanskrit and Bharat/India. Depicting Sanskrit as the language similar in position to the “President of Bharat/India”.

12. A sub screen to show the Plants and animals significant in the Sanskrit era, with their Sanskrit names.